Aldi is the latest supermarket to unveil its Christmas advert for 2024 and it is sure to be a hit with customers.
In the clip, beloved Kevin the Carrot returns to screens for the ninth year in a row as he embarks on a new festive adventure.
The festive advert sees Kevin tasked with an incredible mission by Santa himself: to save Christmas from a group of “humbugs” who have stolen the Spirit of Christmas.
The animated adventure unfolds in a snowy village on Christmas Eve, where the once-glowing community is plunged into darkness by the mischievous humbugs.
This is the 9th time Kevin the Carrot has appeared in adverts
ALDI
Santa calls upon Kevin the Carrot to break into the Humbug Headquarters and outsmart Dr Humbug and her minions to retrieve the Spirit of Christmas.
Kevin and his wife Katie employ cunning disguises and a case with a false bottom to navigate through dangerous situations and hilarious booby traps.
The brave carrot couple carefully avoids a series of obstacles in their mission to save the day.
The advert wraps up with the humbugs learning that Christmas is better when goodwill is returned.
The nation’s favourite carrot once again proves his popularity by taking on this incredible assignment to save Christmas.
Last year, shoppers saw Aldi make a nod to Roald Dahl’s Charlie and the Chocolate Factory as Kevin visited William Conker’s fantastical Christmas factory.
Kevin the Carrot has become a beloved fixture in the supermarket’s Christmas campaigns. This advert also features his partner, Katie the Carrot.
Speaking of the new clip, marketing director at Aldi UK Jemma Townsend said: “Would it even be Christmas without Kevin the Carrot on our screens?
Kevin the Carrot escapes Humbugs in the advert
ALDI
“We’re delighted to bring back everyone’s favourite carrot for a ninth year to help the nation get into the Christmas spirit.”
Marketing director at Aldi UK Kyrsten Halley added: “While the ad is packed with the light-hearted entertainment our shoppers have come to know and love, the message behind the campaign is a more serious one.
“We want to make sure everyone can have the best Christmas possible.
“It’s why we have a big focus on quality this Christmas, while making sure our prices continue to be unbeatable.”
